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Editor's Corner
Excerpted from the February 2009 Newsletter

Make More Money by Speaking

In this economy, it's especially important to make good use of all our resources. Speaking is just such a resource and it's already in your arsenal. It's easy, inexpensive, and effective. Getting over yourself is a key to good speaking and certainly to interviewing for jobs as well.

Whether you're an employee, an entrepreneur, or part of a non-profit, you can enhance and even cement your place in the organization, stretch your available advertising funds, and inspire donations, by focusing on your speaking skills.

As an employee, your ability to communicate your ideas clearly and comfortably add to the need for keeping you on the job and simultaneously makes people feel important enough to be communicated to effectively. That yields results.

As an entrepreneur, you're generating more influence and potential with your clients/customers by giving speeches that promote your expertise, credibility and availability to them.

As part of a non-profit organization, exposure of your story, and examples of the change you're bringing to the world, enables you to build a larger donor and volunteer base.

Make the most of your resources. If there's all ready someone doing speaking in your organization, double your reach by bringing someone else up to speed so you can have twice as many people speaking.

If you're the one doing the public speaking and could do> it better, you might double or triple the result of every speech you give. The same is true if you're a salesperson: Improving your speaking skills could bring you more sales.

Polish up your skills, get out there a speak. Someone needs you.

First Person

Steve Senseman, Director, Strategic Planning & Development, Missouri Employers Mutual Insurance:

“Your training was the best! I read your newsletter religiously then save the past issues in my ROCHA folder.

“I recommend your class whenever I can. The next person that attends I will make sure they drop my name so you will know.

“I have given a couple presentations (and always get over myself prior to presenting) The last one was to 20 leaders of the company. I knew them all and was told it went well.

“Thanks for your help.”

PowerPoint: When and Why?

“Dear Barb: I'd like more information on when and why to use visual aids – specifically for large company meetings.”

The question always is: Why are you using them? Ideally, the answers are: 1) to reinforce what you're telling them, 2) to make it easier for them to understand your message, and 3) so they'll remember your point after the meeting.

With those criteria, most slides currently in use would be eliminated, presentations would be more effective, and the remaining slides would be far simpler.

Answering the question in a vacuum, however, doesn't address what you can get away with in your corporate culture and what you have to do to satisfy your bosses' expectations.

I'd at least start by asking myself those questions and design a set of slides accordingly. Then, run them by the final arbiter after making a pitch for doing them that way. (Perhaps you could inject a reminder of the phrase, “Death by PowerPoint.”) Who knows, you might be able to eliminate at least some of the clutter and wind up with a more effective presentation.

Quotes to Make You a Better Speaker

“Stress is not what happens to us. It's our response to what happens. And response is something we can choose.” —Maureen Kiloran

“When the destination is desirable, expectation speeds our progress.” —Mary Baker Eddy

“I never met a man so ignorant that I couldn't learn something from him.” —Galileo

“Life is not a spectator sport.” —Jackie Robinson

“When I dig another out of trouble, the hole from which I lift him is the place where I bury my own.” —Chinese Proverb

For more great quotes, check out these websites:

Orders

Think gifts. Someone you know is going to be giving more presentations soon. Give them a practical gift that will make those presentations easier and more effective. Learn more or Order Online.

Book
"Getting Over Yourself: A Guide to Painless Public Speaking...and More" by Barbara Rocha 208 pages, illustrated, cartoons $19.95

Audiotape or CD ROM
The "Getting Over Yourself" book on audiotape read by the author ($17.95) or CD ROM ($19.95).

Booklets by Barbara Rocha:
$9.95 each (+$1.50 Shipping and Handling)
"Pocket Guide for Presenters"
103 pages

"60 Ways to Spark Your Speaking: Just in time answers to frequently asked questions"
154 pages

"Love to Talk/Hate to Speak: Selected articles by Barbara Rocha"
121 pages

Speeches on Tape:
"From Bored Room to Board Room" $10.95
"Stand Up and Stand Out" $10.95

Video
"Getting Over Yourself: A Guide to Painless Public Speaking" featuring Barbara Rocha in excerpts from her book, seminar classes and interactive coaching. VHS $99.95

Learn more
Order Online
Call (888) 800-2001
E-mail: BouldinHil@aol.com
Write: Bouldin Hill Press at 17-555 Bubbling Wells Rd., Desert Hot Springs, CA 92241

Seminars

**How to Overcome the Stress of Public Speaking
Pasadena: 3-day workshop October 25, 26, 27, 2010.

We have two public seminars each year: May and October/November. If you have several people who could use this training, contact us regarding an in-house seminar.

As a refresher, workshop graduates (from any of our 3-day workshops) may attend for half price at any time. People tell us they get as much or more out of the workshop the second time around.

Visit our seminars section for details or call (888) 800-2001

For more information, contact:

Barbara Rocha and Associates

PO Box 60521, Pasadena, California 91116

(626) 792-8075



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